Introducing Double-Loop

Double-Loop is an app for predicting and recording the impact of your launches. It enhances your ability to make strong bets moving forward.

The principle of Double-Loop is that your product development process will continually improve if you enact the following key behaviors.

Behavior #1: After each launch or event related to your product, record the context and its expected impact.

Consequence: You will design each new iteration with clearer objectives and measurable hypotheses.

Behavior #2:  When time passes after a launch, loop back to capture the results relative to the expected impact.

Consequence: You will discover false assumptions in your thinking and improve your ability to craft successful launches moving forward.

Behavior #3: Allow all team members to read and author the history of your product.

Consequence: Your company’s collective knowledge of the product will increase. New team members will quickly get up-to-speed with the team thought process.

Most teams, under business pressure, neglect these behaviors and fail to maximize learning. Double-Loop fixes this.

Your Double-Loop Timeline

To make this concrete, Double-Loop enables you to build a timeline of launches and other events related to your product (marketing campaigns, news events, etc). For each event, you can record the description, expected impact, and results. To illustrate, here’s a portion of a real timeline.


Deployment integration

Through integrations with GitHub and your deployment process, events are automatically added to your Double-Loop timeline when you ship code. You can set the importance of each event to elevate critical launches and minimize noise from minor tweaks.

The @Doubleloop Slack Bot

While many of us have a desire to be rigorous in our learning process, the relentless onslaught of urgent priorities leaves us little time. The Double-Loop Slack bot enables you to quickly create and update events in Slack, where you’re already living. The Slack bot makes learning easy and contagious.

Every time you ship code, the Double-Loop Slack bot will prompt you to add an event to your timeline.



You can save new information to Double-Loop directly from Slack.



The Slack bot makes it fast to update old events.



Enter the /doubleloop Slack command whenever something meaningful happens.



True organizational learning requires behavioral change. The Double-Loop app and Slack bot make learning seamless and habitual, providing a seed for cultural transformation within your company.

Wanna give Double-Loop a Try?

–> Go to the new home page

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s